How can a fashion monogram avoid looking too derivative?
Freelance project
Leila Vibert-Stokes is a fashion and interior design brand based in London. The client brief was a logo incorporating a monogram. The challenge was that many of the letters in her name can also be found in other fashion brand monograms, like Yves Saint Laurent, Louis Vuitton. The client also has a thread of 70s maximalism throughout her work so the typography - BODONI URW BOLD, complemented with GIBSON SEMIBOLD/REGULAR - reflected this.
How can a fashion monogram avoid looking too derivative?
Freelance project
Leila Vibert-Stokes is a fashion and interior design brand based in London. The client brief was a logo incorporating a monogram. The challenge was that many of the letters in her name can also be found in other fashion brand monograms, like Yves Saint Laurent, Louis Vuitton. The client also has a thread of 70s maximalism throughout her work so the typography was chosen to reflect that.